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What is a Value Proposition? – 2iB Sales Insights

by Admin | Dec 4, 2024 | Business Management, Sales

What is a Sales Value Proposition I remember first encountering the term ‘sales value proposition’ back in 2009 while working for a large corporation. I understood the concept but didn’t fully appreciate its importance until later, working for other...

What is a Positioning and Messaging Framework? – 2iB Sales Insights

by Admin | Dec 4, 2024 | Business Management, Sales

Why Positioning & Messaging Matter in B2B Sales As a business owner or sales leader, you juggle operations, sales, and growth, but what about marketing clarity? If your messaging is unclear, customers won’t understand why they should choose you. A Positioning &...

All-in-One Business Software for Growing Businesses

by Admin | Nov 22, 2024 | 2iB OS, Business Management

Small and medium-sized enterprises (SMEs) are the backbone of industries like construction, mining, and municipal services. Yet, they face many challenges, from managing daily operations to ensuring regulatory compliance. To thrive in today’s competitive market,...

Is Your Workplace Safety Strategy Robust or a Gamble?

by Admin | Sep 24, 2024 | 2iB OS, Compliance Management

Workplace safety shouldn’t be left to chance. A recent report from Safe Work Australia shows that Australia has made major progress in reducing workplace injuries and fatalities. The current injury rate is 3.5%—a third of the global rate of 12.1%. However, there’s...

Streamline, Boost, and Save: Discover 2iB OS for SME’s

by Admin | Aug 27, 2024 | 2iB OS, Business Management, Software

Streamline Your Operations, Boost Productivity, and Save Costs with 2iB OS Navigating the complexities of running a small to medium-sized enterprise (SME) can be challenging. From managing various software systems to ensuring compliance and controlling costs, the...

Turning Digital Tools into Organisational Assets

by Admin | Dec 5, 2023 | 2iB OS, Business Management

Introduction: Embarking on a journey with digital tools opens new avenues for SME owners, managers, and enterprise department leaders. In this exploration, we delve into the practical side of business software, focusing on strategic implementation and change...
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  • What is a Positioning and Messaging Framework? – 2iB Sales Insights
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