B2B Sales Playbook: Proven Strategies to Grow Your Industrial Services Business
Discover the Strategies Top B2B Sales Teams Use to Close More Sales
Learn How To:
- Identify your Ideal Customer Profile (ICP) to focus on profitable leads
- Craft a strong Value Proposition that makes you stand out
- Use the best B2B Sales Strategy for your industry
- Build & manage a high-performing sales team
- Leverage technology to streamline workflows & CRM
About The Book
If you’ve ever felt like your B2B sales process could be sharper, faster, or more effective, you’re not alone. The B2B Sales Playbook is designed to give you practical, no-nonsense strategies that you can apply immediately to win more business, convert more leads, and build a high-performing sales team.
Think of this as your field guide to B2B sales success—whether you’re refining your sales strategy, improving follow-ups, or leveraging technology to streamline operations. It’s packed with real-world insights, industry best practices, and easy-to-apply tactics that help businesses in construction, mining, and municipal sectors close more sales and drive sustainable growth.
Why Download This eBook?
Actionable, Proven, and Industry-Specific Sales Strategies
Actionable Strategies
Not just theory, real-world steps to improve your sales function.
Industry-Specific Insights:
Tailored for businesses in construction, mining, and municipal sectors.
Proven Success Formula:
Based on best practices from high-performing B2B sales teams.
Frequently Asked Questions
How can I improve B2B sales performance?
Focus on defining your Ideal Customer Profile (ICP), refining your sales strategy, and leveraging CRM and automation tools for improved efficiency.
What is the best sales strategy for B2B companies?
The best strategy depends on your business, but common successful approaches include consultative selling, relationship selling, and inbound lead generation. This eBook breaks down the best strategies to apply in 2024.
How do I increase B2B lead conversions?
Ensure you are targeting the right audience, using data-driven insights, following up effectively, and nurturing leads with personalised communication. This eBook covers techniques that drive conversions.
How can technology help in B2B sales?
Implementing CRM, automation tools can streamline your sales funnel, track leads efficiently, and personalise your outreach, leading to higher close rates.
What are common B2B sales mistakes to avoid?
Many companies fail due to targeting the wrong customers, having weak sales messaging, lacking a structured follow-up process, or relying too much on discounting. The eBook provides strategies to fix these mistakes.
What You’ll Learn Inside the Playbook
Inside This Playbook, You’ll Learn:
- How to create a winning B2B sales strategy
- Optimising your lead generation and follow-up process
- Using technology (CRM, automation) to streamline sales
- Overcoming common sales challenges & objections.
About the author.
With extensive experience in B2B sales strategy, leadership, and business development, Jim has helped businesses optimise their sales processes, improve lead generation, and drive sustainable revenue growth. Specialising in the construction, mining, and municipal sectors, he understands the real-world challenges these industries face and delivers practical, results-driven solutions that work.
What sets Jim apart is his unique dual perspective—he has been both a customer and supplier in these industries. Having procured, used, and supplied equipment and services, he brings firsthand insights into the pain points and opportunities from both sides of the table. This real-world experience ensures that the strategies in this playbook are practical, actionable, and proven in the field.
Jim Dwyer
Download Your B2B Sales Playbook Here
Who Is This eBook For?
Business Owners & CEOs
Scale your sales operations effectively.
Sales Managers & Teams
Improve your sales efficiency & conversions.
Finance & Operations Leaders
Gain better sales forecasting insights.
By submitting this form, you are agreeing to 2iB’s collection, storage, and use of your personal information in accordance with our privacy policy, as well as to receiving emails from 2iB. You can learn more about how we handle your personal data and your rights by reviewing our privacy policy.